Safari profiles in iOS 17 are a game-changer — here’s how to set them up


With the release of iOS 17, Apple has introduced a revolutionary feature that enhances the browsing experience for Safari users – Safari Profiles. These profiles allow users to create personalized environments with unique settings, bookmarks, and extensions for specific browsing needs. Whether you’re a student, a professional, or just a casual internet surfer, Safari Profiles can dramatically streamline your online activities. In this article, we will delve into the key features and benefits of Safari Profiles, and guide you through the process of setting them up on your iOS 17 device.

Understanding Safari Profiles:

Safari Profiles are customizable browsing environments that cater to various preferences and usage scenarios. Each profile can be tailored to suit different activities, such as work, research, shopping, or entertainment. This segmentation enables users to switch between profiles seamlessly and ensures that each browsing session is optimized for specific purposes.

Key Benefits of Safari Profiles:

Personalized Settings: Safari Profiles allow users to fine-tune their browsing experience by adjusting privacy settings, search engine preferences, and more. For instance, you might configure one profile with enhanced privacy settings for sensitive tasks while keeping another one with a more relaxed approach for casual browsing.

Customized Bookmarks: With Safari Profiles, organizing bookmarks becomes effortless. You can create folders specific to each profile, helping you access relevant websites and resources quickly. This feature is particularly handy for students and professionals who manage multiple research projects simultaneously.

Dedicated Extensions: Safari Profiles support independent extension configurations, allowing you to install different sets of extensions for each profile. This lets you utilize productivity-focused extensions for work-related profiles and ad-blockers and entertainment extensions for leisure profiles.

Streamlined Productivity: Switching between Safari Profiles reduces distractions and enhances productivity by keeping you focused on the task at hand. Whether you’re at work or leisure, the right profile ensures you have the tools and resources you need at your fingertips.

Setting Up Safari Profiles:

Setting up Safari Profiles in iOS 17 is straightforward. Follow these steps to create your customized browsing environments:

Update to iOS 17: Ensure your device is running iOS 17 or later to access Safari Profiles. If you haven’t updated your device, head to Settings > General > Software Update, and install the latest iOS version.

Open Safari: Launch the Safari browser on your iOS device.

Access the Tabs View: Tap the “Tabs” icon in the lower-right corner of the Safari screen. This action will show all your open tabs.

Long Press on the Tabs View Icon: Long press on the “Tabs” icon, and you will see a pop-up menu that offers “Show All Tabs” and “New Tab.” Swipe this menu upward to reveal the Safari Profiles screen.

Add a New Profile: On the Safari Profiles screen, tap the “+” icon to create a new profile. Give it a name that reflects its purpose, such as “Work,” “Research,” or “Personal.”

Customize the Profile: After creating the profile, you can now customize its settings, including search engine preferences, privacy settings, and autofill information. Configure bookmarks and extensions relevant to the profile’s purpose.

Switch Between Profiles: To switch between profiles, access the Safari Profiles screen again by long-pressing the “Tabs” icon. Choose the desired profile, and Safari will switch to the corresponding environment.

Tips for Maximizing Safari Profiles:

Name Your Profiles Intuitively: Use descriptive names for your profiles to make it easier to distinguish between them. This will help you quickly identify the right profile for your current task.

Periodically Review and Adjust Profiles: As your browsing habits change, review and adjust your profiles to ensure they remain aligned with your current needs.

Regularly Organize Bookmarks: Keep your bookmarks organized within each profile to avoid clutter and enhance efficiency.


Safari Profiles in iOS 17 are a game-changer, empowering users to tailor their browsing experience to their unique needs and preferences. With personalized settings, custom bookmarks, dedicated extensions, and improved productivity, Safari Profiles enhance the way we interact with the internet. By following the simple steps provided in this article, you can create and utilize Safari Profiles to optimize your browsing experience and make the most out of your iOS 17 device. Embrace this innovative feature and unlock a new level of browsing efficiency today!


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